Louder

Getting Publicity

Here are some tips on how to get some publicity in your area about your LOUDER event.

Getting publicity helps you to:

  • get prizes and donations to help boost your fundraising
  • boost attendance
  • raise awareness for a worthy cause
  • get a spot of well earned recognition for your good work

Talking to the press is easy; they’re people like you and me and they want to hear your story. Here’s why:

  • local stories about local people doing local things: One of the things the LOUDER organising team can’t do is provide locally relevant stories. However you can! The media are always interested in what’s happening in their area!
  • Supporting worthy causes: Readers of regional/local papers – especially big hearted kiwis – like to read about something good being done in their area.
  • Something unusual: Are you doing something different? Perhaps some sort of unusual activity or aiming to raise a big number? This makes your story more newsworthy.
  • Real stories that connect you to the cause: Has someone in your organising group visited Cambodia or Vietnam, or been involved in anti-trafficking work? This makes the story more relevant and ‘real’. Feel free to look up www.hagar.org.nz/stories for stories you can use about the people you are helping through participating in LOUDER, or contact Joanne Hand (Hagar NZ) for further help with finding a good angle for your event. Email joanne.hand@hagar.org.nz

Easy steps for getting coverage:

  1. Know your local media: What papers do you and your local community read? Have a look over your regional paper (e.g. Manawatu Standard, Hawkes bay Today, Otago Daily Times) and your local paper (e.g. North Shore Times, Eastern Courier). What stories do they tell? How might your story fit in their paper?
  2. Look up the contact details: In every paper you will find the details for the editor/news desk/health correspondent etc. Make a note of these when you are ready to pick up the phone or send them a press release.
  3. Write them a short piece: We have provided an example for you, and provided you with a ‘skeleton’ release that you can adapt. We have also given you a background sheet that you could send to your local paper, with some key facts. The most important thing about a press release is that it needs to be short and sweet, with who, what and when in the first paragraph.
  4. Make the call: Pick up the phone, or send them an email (or better still do both!) make sure you get straight to the point: what is your news? Why would they want to tell your story?